Powerful Revenue Drivers

POWERFUL REVENUE DRIVERS
Our partners tap into our integrated capabilities, extensive global sales network and global distribution channels to deliver healthy financial returns and sustainable growth.

Some of our Shared Services and Systems includes:

• Global Sales & Marketing programmes
• Ascott Global Distribution System
• Global reservations and effective global cross selling
• Revenue management
• Customer Relations Management System

Global Sales, Marketing & Distribution Support:

• With over 94,000 Corporate clients worldwide in our database and a corporate bookers program, our Global Sales team manages more than 3,000 Global Key Accounts from corporate accounts to leisure agents and key corporate housing agents including our corporate housing unit, Synergy Global Housing and relocation agents.
• 70% of our bookings are obtained through direct channels, lowering channel costs for our properties.
• Our established network of over 300 sales managers and direct connectivity to major OTAs effectively cross sell properties and deliver top-line revenue opportunities.
• Four Global Reservation Offices handle bookings in 7 languages driving room nights in all our global properties.
Ascott Star Rewards:
Ascott Star Rewards (ASR) is the flagship, multi-brand loyalty programme for The Ascott Limited and is designed to encourage guests to focus their stays within our portfolio of properties. Through driving customer satisfaction and gaining trust, ASR builds a strong relationship with our growing global member base using exclusive member benefits.
ASR membership has seen impressive growth, especially in 2019 when membership numbers tripled. Similarly, our properties have benefited greatly from ASR. Some of the benefits are as follows:
• bookings by members have quadrupled within a year of launch;
• over 90% of direct online bookings are made by ASR members;
• our members also stay more often, book direct through the lowest cost channel and spends over 35% more than non-members.
Read more about ASR here.

Online Chat

Chat agent is available

SEARCH & RESERVATIONS

Nearby Apartment
1Room, 1Adult
Room&Tenant
Occupancy

1 child under 6 years stay free of charge when using existing beds and does not need to be included in this selection.
For separate beds (including extra bed setup), please indicate the number of additional older children or adults.

1 child under 2 years stay free of charge when using existing beds and does not need to be included in this selection.
For separate beds (including extra bed setup), please indicate the number of additional older children or adults.

Apartment1

Adult

-
+

Children

-
+
Age
Add Room
Complete
Do you have a code?(Optional)
Coupon

Promotion

Corporate

Travel Agent

Done