Why Ascott

In over 35 years, The Ascott Limited (Ascott) has grown from a single serviced residence property in Singapore to become an owner-operator of scale, with a global portfolio of over 750 hotels and serviced residences. Today, Ascott’s portfolio includes 14 award-winning serviced residences and hotel brands spanning from midscale to luxury.As a wholly owned subsidiary and the hospitality arm of CapitaLand Limited, Ascott is part of one of Asia’s largest real estate companies. Through partnering with us, you can tap into a robust global business network, enabling you to optimise real estate value and yield.Ascott brands are available for both management and franchise contracts. Here are eight (8) reasons to partner with Ascott – one of the largest lodging owner-operators worldwide.

1.Global presence

With over 35 years of experience, Ascott has a presence in over 750 properties, and 117,000+ keys in both hotel and serviced residence sectors around the world. Our portfolio spans over 190 cities and 37 countries.
600+ properties
102,000+ units
50+ properties
6,300+ units
40 properties
9,000+ units

2.Dual presence in hotel and serviced residence sectors

Ascott is leveraging our experience in the serviced residence sector to benefit our entire portfolio of brands:
• Our operating model maintains a sharp focus on rooms & residences revenue - with optimised F&B and meeting space offering - allowing us to streamline operations and ensure high operating margins.
• With our revenue management expertise, global sales network and distribution channels, our properties constantly attract effective length of stay mix from various market segments. Long stay guests provide a stable source of income during low demand periods; while transient guests provide rate upside during peak periods.
• Ascott’s strong base of corporate accounts ensures a significant proportion of corporate travellers to our properties. Click here to learn more.
• With hotel and serviced residence brands in our portfolio, owners have a vast selection of brand options for individual or dual branded hotel-serviced residence developments.

3.Operational Excellence

With regional support and our globally recognised brands, the operation will quickly give results and provide your investment with returns.
Service and Process Audits
Scheduled audits at the properties not just on maintaining standards but brand promise, to help owners to have a safe and secured building for the customers and staff.
Customer Feedback
More than just integrating our systems and aggregating customer data, we continue to look at redefining our customer experience to deliver standards that exceed expectations.
L.I.F.E Brand Promise
We provide a Local touch to help our guests assimilate to the local culture. We Individualise our service to help them Feel at home. We Exceed expectations and delight our residents with memorable Ascott Moments.
Talent Development
Tap staff training courses and on-the-job-training modules developed in house by our global training centre, Ascott Centre for Excellence. Our trainers are seasoned hospitality practitioners, providing cost-effective, practical and relevant training to meet the needs of hospitality operations.

4.Awards & Accolades

Ascott has been awarded over 200 global and regional awards in the past two years, ranging from design to operational and service excellence. Read more here.

5.Owner’s mindset

As an owner of a significant portfolio of hospitality assets ourselves, we provide expertise on how to optimise the operations, cost structures and financials for your property. Our owner-centric perspective emphasises optimisation of real estate yields and values for the properties we own, operate or franchise.

6.Multi-Disciplinary Technical Assistance

Our in-house team of architects, designers and engineers offers dedicated advice based on each property’s unique characteristics, for both greenfield and conversion projects. You can be assured that development risk is minimised and space utilisation is geared for an efficient and profitable operation.

7.Award-winning Interior Design Services

Our team of talented creatives offer diverse global perspectives and innovative design solutions across our brands, creating inspirational bespoke interiors for your property to set design trends in the ever-evolving hospitality industry. Increased speed to market is achieved with on-brand design.

8.We operate sustainably

Ascott aims to leave a positive impact on our earth and communities, and give back through Corporate Social Responsibility programmes. Many of our properties have also won green awards and certifications. Click here to learn more.

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